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Google Universal App Campaign (UAC) Setup to achieve highest ROAS
Introduction Google Universal App Campaigns (UAC) are an effective way to promote our mobile app across Google's vast advertising ecosystem. By following best practices, we can maximize our app's visibility, drive downloads, and achieve our marketing objectives. In...
How to set up mobile user acquisition from scratch in 2023
Meta Facebook ads is one of the most customizable platforms for UA out there. Despite the actions of Meta to limit the targeting options of the platform, we’re still able to do a lot of customization in the targeting.Creative naming structure This will be an obvious...
User Acquisition channels overview: Apple Search Ads
Apple Search Ads overview Apple Search Ads is an invaluable tool for app developers and mobile game companies looking to maximize their presence on the App Store. Maximizing the visibility potential by using search ads, which will expand the audience reach while...
How to set up UA campaigns in Meta 2/2 – Creatives
Meta Facebook ads is one of the most customizable platforms for UA out there. Despite the actions of Meta to limit the targeting options of the platform, we’re still able to do a lot of customization in the targeting.Creative naming structure This will be an obvious...
How to set up UA campaigns in Meta 1/2 – Campaign goals, Ad set targeting and optimization.
Meta Paid UA on Meta (Facebook Ads) can still drive a significant value over time, of course provided that it is set up correctly. In this blog post we'll look at the different aspects of setting up UA campaigns in Meta and provide best practices on how campaign...
What is K-factor in user acquisition
What's the best way to approach the K-factor K factor is just an organic uplift of users created by user acquisition activities. Paid UA brings users and those paid users bring more organic users. In theory. In order to give detailed description, I am going to borrow...